Every new NFL season introduces a fresh set of storylines and potential superstars. As the 2023 season unfolds, several players are stepping into the spotlight, eager to make their mark on the league. Among them, Rachaad White of the Tampa Bay Buccaneers and Drake London are generating significant buzz.
Rachaad White's Ascendancy
Rachaad White, who showcased his potential as a rookie with 179 touches, finds himself in a pivotal role this season. While his teammate Leonard Fournette overshadowed him with 269 total opportunities for Tampa Bay in 2022, the Buccaneers’ offseason decisions have paved the way for White to take center stage. By opting to move on from Fournette and refraining from adding substantial depth at the running back position, the Buccaneers demonstrated their confidence in White. This belief bore fruit as White was second in the NFL with 336 touches, just behind the versatile Christian McCaffrey’s 339.
Drake London's Target Share
On the receiving end, Drake London has also made waves. In his first two seasons, London commanded an impressive 25.9% target share, ranking WR17. Despite this, his fantasy points per game placed him at WR47, reflecting a discrepancy between opportunities and production. The upcoming 2024 season, however, introduces a crucial change for London. With veteran quarterback Kirk Cousins poised to throw him the ball, London’s role and output could see a significant upswing.
Kyle Pitts' Journey
Another player worth monitoring is Kyle Pitts. Pitts broke the 1,000-yard receiving mark as a rookie, solidifying his status as one of the league’s promising tight ends. However, his journey hasn’t been without its hurdles. Late in 2022, Pitts underwent MCL and PCL repair, which impacted his subsequent season. He received only 58 targets in 2022, but this number increased to 90 targets in 2023. The hope is that Pitts can return to his rookie-year form and become a pivotal piece of his team's offensive strategy.
Moves in the Offseason
Offseason moves have also created ripples across the league. The Raiders have bolstered their backfield by signing Alexander Mattison, a strategic move aimed at strengthening their depth. Meanwhile, the Detroit Lions’ decision-making in relation to their receiving corps has not gone unnoticed. Jeff Risdon commented, “I know they're excited about what they've got in him, and that's why they're not pursuing any other wide receivers and you will not see other wide receivers brought in. Agents have asked... Detroit is not interested in bringing in any receivers at this point.”
Jameson Williams’ Potential
The Lions’ optimism may be partly due to Jameson Williams, whom they drafted 12th overall after trading up. Despite missing most of his rookie year and additional time during his sophomore season due to suspension, Williams has demonstrated significant promise. Since entering the league in 2022, he ranks WR5 in fantasy points per touch, a testament to his efficiency and potential impact.
Joe Mixon's Transition
In Houston, the Texans have acquired Joe Mixon, who had the fourth-most touches in the NFL last season with 309. His departure from Cincinnati leaves a notable gap that Zack Moss and Chase Brown are expected to fill. Moss, when given a lead role in 2023, demonstrated his capabilities by exceeding 20 fantasy points in multiple games. Conversely, Brown's opportunities have been limited, with only 58 touches last year, making this season a potential breakout opportunity for him.
As the NFL progresses into the heart of the season, these players and strategic decisions will continue to unfold. Whether it’s young talents stepping into larger roles or seasoned veterans making a significant impact, the dynamics of the 2023 season are set to captivate fans and analysts alike.